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Bloomberg Businessweek
Studio : Bloomberg LP
by Bloomberg LP
Publisher : Bloomberg LP
Availability : Usually ships in 4 to 6 weeks and eligible for FREE Super Saver Shipping on orders over $25.
Number of Issues : 50
Avg. Customer Rating: (based on 18 reviews)
List Price : $249.50
Our Price : $49.99
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Product Description |
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Bloomberg Businessweek prepares you to succeed in today's complex economy. You'll find in-depth coverage of the latest trends in technology, finance and management. Our insight and analysis helps you succeed, personally and professionally. Setting the industry standard for news about business and the economy, Bloomberg Businessweek was first published in 1929 and is owned by Bloomberg Media. A valuable resource for job-seekers, small and large companies and anyone involved in the business world, Bloomberg Businessweek gives readers reliable and respected perspectives on the economy today. Stories range from company profiles, interviews with high-profile business men and women, the pitfalls and successes of various companies around the world and developments within business and the economy at large. For over 15 years it has published an annual ranking of business school MBA programs in the United States which is looked at as the standard and authoritative voice on schools. |
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No longer a business publication |
I have been reading Business Week for close to 15 years and have witnessed it going downhill the last few.
With the recent firings and a few key hirings by Bloomberg, it is now structurally liberal, pro-government, pro-union and anti-business.
I am not renewing. |
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No personality |
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The redesign: Pretty, somewhat. But bland editorially. Zero personality. Tons of business tidbits, but nothing substantive after I've finished reading. |
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Redesign Is A Puffed Information Overload |
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The redesigned and expanded Bloomberg Business Week is huge information overload. And a huge disappointment. I used to read Business Week just about cover to cover. But now there is so much content, and so much of it fluff, that it's more work than it's worth just to discern what's important and what isn't. I won't be renewing. |
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Bloomberg BusinessWeek TRUMPS McGraw-Hill's BusinessWeek |
I've subscribed to BW for 30 years or more. It was with disappointment that I could perceive a slow march into mediocrity over the past 3-5 years. I was seriously considering taking a pass on the next renewal ... I have enough `force myself to read`magazines. As a weekly reader for that long, I did not anticipate the material change that would occur with Bloomberg's purchase.
It's rare that an ownership change makes such a remarkable difference in product quality so quickly. Bloomberg's version is a `wow' improvement in the otherwise solemn domain of business news reporting.
Why?:
1. An added crisp `elevator speech' summary for every article ... it's a readers delight for selecting an article for the 10 minute read. I find that the one or two sentence summary makes me read more articles.
2. A major improvement can be seen in Bloomberg's quantitative and graphical representations and correlations to deliver a higher order understanding. I assume Bloomberg BusinessWeek's access to the vast Bloomberg databases is the reason.
3. Articles (and advertisement) can be read by your PC's video camera via a small barcode associated with the material. You are whisked to a deeper dive website including 3D images on your computer LCD monitor.
4. Maybe it's simply my perception of 1-3 above, but the quality of the articles are just `better' ... better writing? Better editing? Whatever it is, it is noticeable.
Bloomberg BusinessWeek is a step function improvement over old BW. New info/knowledge gadgets seem to arrive in each issue.
I'm also a long term reader the costlier Economist, as well as Forbes and Fortune. I have a good feel for the state of the `glossy' biz media. Look out Economist! Look out Fortune!
BBW substantially raises the bar for biz pub expectations. Forbes (Their more nuanced and quirkier approach is a self entertaining enjoyment) and BBW are the best value for money. I've been touting the change to colleagues. Word of mouth will be BBW's best advertisement.
Don't cancel the WSJ. Do try the new BBW!
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Much better under Bloomberg |
I was a long-time and avid subscriber until last year. In fact, I started in 1989 while in business school. The aspect that I appreciated the most was the in-depth reporting that I couldn't get anywhere else. However starting in 2008, I noticed that the in-depth articles were getting fewer and more of the reporting seemed to be the same as any newspaper. That was about the same time I started hearing that the operation was for sale.
So, I canceled in early 2009. Recently I got an offer for a free issue of the relaunch under the new ownership of Bloomberg. I have to say I'm very impressed. The in-depth reporting is back. Also, there's a breadth of content that probably comes from the Bloomberg network that is also very welcome. So, I'm a fan again. Hope they keep it up. |
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